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In 1966 Paris coutourier Yves St Laurent launched his ready-to-wear line Rive Gauche , meaning “left bank”, left of the Seine , the place of abode for young bohemians and artists at the time.
In 1971 he launched a perfume of the same name. The packaging of Rive Gauche quickly became iconic and the electric blue colour was used in the advertising campaign for the perfume.
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Gladys Gladrags has found a beautiful, authentic 1970's Yves St Laurent wool jacket in the iconic shade of electric blue with black trim.
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Sadly it doesn't fit me so it's in the
shop and it's wonderful.